Treating Customers Fairly

Quidmaster Loans ensures our customers are at the very heart of all that we do. We are fully committed to providing the highest standards of customer service and advice.

Our customers are our most valuable asset and our aim is to ensure we deliver a user-friendly, robust, reliable and cost-effective service. As a part of our overall approach we are fully committed to treating our customers fairly and we endeavour to meet their expectations of high quality service.


Our customer service

We pride ourselves in embedding the above principles in our approach to dealing with our customers. We’ll always do our best to make sure the requested service is appropriate to the customer, aligning it with their knowledge and experience prior to agreeing to deliver that service.

• We continually aim to understand the needs of our customers.

• We keep our customers fully informed in a clear and fair manner that is unambiguous and not misleading.

• We ensure our services are delivered with clarity and transparency and do not contain hidden conditions or rely on complex technical definitions.

• We make certain our customers understand the risks associated with our products and services at the outset.

• We work hard to ensure that service and risk information remains clear and prominent at all times.

• In the event that there is a conflict of interest, we will inform our customers as soon as possible once we become aware of it.


Our approach

Our priority is to provide our customers with an excellent service underpinned by quality and choice. We want to give our customers reasons to want to buy our products and services, stay with us and recommend us to their families, friends and colleagues.

Our service is shaped by listening to our customers’ needs and understanding what is important to them. We aim to treat our customers fairly and deliver high quality services which meet their expectations throughout their relationship with us.

We recognise that our employees are critical to delivering a positive customer experience, that’s why all of our employees are fully trained in dealing with our customers and in treating them fairly in every interaction. Our culture and values encourage and support our employees to deliver this.

We use customer surveys, data analysis and staff feedback to continuously look for ways to improve the quality of our service.

Regulatory Compliance


The Financial Conduct Authority (FCA) does not regulate some forms of buy to lets, commercial mortgages, secured loans, unsecured loans, earned wage access schemes, bridging loans, trusts, overseas mortgages, and conveyancing or debt management.

Not all borrowers will qualify for a loan, and not all applicants will be approved for their requested loan amounts, and loan repayment periods vary by loan type also. We may use collection services for non-payment of loans.

You should not apply for an amount that you cannot comfortably afford to repay now and in the future to avoid the possibility of legal action. Loans are subject to status and affordability. Loan rates will depend on your credit profile. UK residents only.

Not all our loans require a collateral, but any property used as security, which may include your home or business (incl operating premises), may be repossessed if you do not keep up repayments on a mortgage or any other debt secured on it.

No Upfront Fees. All applicable fees are VAT inclusive.